A few years ago when I started blogging all of the activities seemed compartmentalized.
Then the INDUSTRIAL blogging started and soon every Newspaper and Magazine writer jumped on the bandwagon.
You couldn't swing a cat without hitting another blogger.
Now the same story/BUZZ/ newsfeed is overlapping the interwebs from blogland to every corner of the social mediasphere.
You see the "sameverything" over and over.
A correction is imminent.