EASY LIKE SUNDAY MORNING
What would happen to our society if we suspended the hunt for the almighty dollar for one day ? Instead of getting sucked into the sell-sell-sell-buy-buy-buy vortex we could take a deep breath, tread water, and have a real conversation about IDEAS.
Have you ever noticed the difference between weekend edition Newspapers and the blah-ad-blah-ad-blah-ad weekday run of the mill edition? Sunday is much more palatable than Saturday, which is the 'Great Whore of Babble-on'.
This Sunday morning my local newspaper had articles on Christopher Hitchens, a list of countries that censor the internet, and a piece that explores if humans evolve into conservatives or liberals through environment or genetics...these types of articles would rarely if ever appear during the week.
From Monday to Friday the local media in all of it's incarnations presents five million car ads, six billion weiner sale coupons, and reports on which local politician said what, AD, ten kids under 12 steal cars and torch garages, AD, sports scores, AD, wheat prices, AD, obituaries, AD, lotto numbers, AD, weather guesstimate, AD, assinine columnist drivel, AD, idiotic letters to the editor from the same 12 people and a couple more ADs. Ghastly.
The all of a sudden on Sunday mornings, the weekend editors treat people to items that are actually interesting and encourage thought! Instead of numbing us into a trance with catchy titles followed by the blah-blah-blahs , on the weekends there are articles on thought provoking people, places and things. There are actually even more ADs on the weekend but I am so numbed by then that I completely ignore them because there is actually something interesting to read!
Why can't they do that everyday? Do they assume that people have such hectic, frenetic, lives that they can only think on the weekend?
It is very similar to watching Network (PLACE AD HERE) Televison and PBS.
On PBS everyday is a little more Sunday morning! Networks spend every other second trying to keep your eyeballs on them and stop your finger from switching channels. Keep the chatter going, flash the ADs, promote the next program, Shock the Monkey, all in the name of advertising dollars. The sacred CPMs, the cost per thousand rate, that the Media can charge to their advertisers.
These advertisers are very leery about the 'bang' that they are actually getting for their buck! The internet is screwing the whole thing up and attention spans are now measured in milliseconds.
Don't get me wrong, there are some excellent dramas and comedies on Network and PBS has a plethora of material that is somnambulistic catnip. The abscence of the pickle dillion ADs makes it easier to think about what PBS stations are presenting.
I compare Sunday Morning to being able to digest your brain meal instead of racing through the drive-thru. The Monday to Friday serving of Media 'cream of crapola' is all rush, rush, rush, drive-thru.
Sunday is sit-down think-through.
Easy like Sunday Morning.